Writing relationships

Cropped screenshot of Vivien Leigh from the tr...

Cropped screenshot of Vivien Leigh from the trailer for the film A Streetcar Named Desire (Photo credit: Wikipedia)

“If the writing is honest it cannot be separated from the man who wrote it.” ~Tennessee Williams

Writing, blogging in particular, is about creating relationships. Readers don’t read to find out about writers. Readers read to find out about themselves. Sure, the one happens in the course of the other, and who isn’t up for a little prurient curiosity?

But if someone reads past the first sentence, it’s because that sentence resonated with something already embedded or jangling in their heart.

Information and inspiration are routes to relationship. We’ve all known some smarty-pants who tries to create connection through proffering trivia, or a wanna-be guru who waxes pseudo-wise to reach down to their audience as if that were a real relationship. Without actually revealing something about yourself, all the information and inspiration in the world do not relationships make.

Without actually revealing something about your story, however mundane the revelation, barrages of informative factoids or inspirational quotes will never create the dialogue that good writing establishes – either within or between people. Your tribe doesn’t come to your blog for encyclopedic knowledge. We have Wikipedia for that, and folks don’t generally follow writers there or come back to a certain page to see what’s new. People subscribe, come back, email you, comment or give a tinker’s dam because you touched them.

So whether you’re writing your own blog or have hired someone to weave the words for you, stone up and share something about yourself.  You don’t have to. But then, people don’t have to care about your work.

writing like a junkie

Hair dressers’ kids always have the shabbiest hair, or so my darling Desiree tells me as she whirls about me in her spinning chair. Empathizing, I tell her I haven’t updated my blogsin the manner I exhort my clients to, and I know that’s the cardinal sin. I mean, why would you come back when it’s the same dated, tired post about DlP’s last launch?

Junkie (novel)

Junkie (novel) (Photo credit: Wikipedia)

Well, you wouldn’t and you don’t, and neither do I for blogs I like. There’s too much content out there to stalk a writer who doesn’t let you know what’s up. Following is one way to solve – you don’t have to check in like a love-sick teenage boy, but your sweetie shows up seemingly unbidden and like a total surprise in your inbox for you to ignore to click as you will. By all means, do follow. It’s like crack for bloggers when you do.

And it’s not for want of ideas. Seven times a day I feel the glow of the lightbulb in my heart and think “I gotta write about that!” But there are the three copy projects I’m behind on and our darling Samoyed

English: Future pet

English: Future pet (Photo credit: Wikipedia)

needs a walk, there’s a project I’m trying to support into independent flight at the ambulance service where I used to medic, there’s the darling hubs and a friend who is moving too many miles away, the other who… well, you get the idea.

 

What will my clients think if they see I’m writing on my own blog, while they anticipate their next dose of sparkling goodness?

And so, I save up inspiration, hoarding it like a dragon on her hoard until some of it begins to smell and the organic-ness of some of it evaporates into the dank dragon cave air. Until.

Until a morning like this, when I’m so far behind I no longer have a plan for catching up (which is actually when I really will) and my own need to write for writing’s sake, out of my own heart and mind and need to express the truths of my life right now build up so mammothly that I become a monolith of focus, hunkered down at our kitchen table (where I don’t do work for clients) writing like I’m a drunk on  a bender. Some of it will show up on blogs, some of it will be scheduled for later, some will go the way of deleted electrons and the rest will go under “journal” in the cloud for future fodder.

And it occurs to me: would I be behind if I did this more often? Would I feel the metallic taste of craving abated as the words spill waterfall-wise out my fingers if I allowed them to seep when they arise?

But would they be as meaningful (at least to me) or as satisfying without the blood iron taste of word-lust sated or the massive buildup of mojo behind them?

But what about that mojo? Why do I dam it behind words unwritten? And is that the source of unfulfilled writing? (Duh-doy)

What if mojo wasn’t mysterious and rare feeling? What if I could live in the mojo and let it be a familiar mystery? What if I could write for my own blogs, heart, words like I do for clients and write for them, too, with less worry and more ease? What if I let myself need this like I need water, coffee, yoga and longing looks from Dear Hubs across the kitchen table in the hubbub of everyday business?

Odd how the very thing you thought you were doing turns out to be what you’ve built walls against. When I began writing for hire, I thought I was feeding this need. And I’m closer than I’ve ever been. But the galling magic and beauty of creative life is that there is always something we are keeping for later, hoarding for ourselves, making other. The fine pointed artistry of knowing when the incubator has done its job and giving independent life to those ideas, having the resource, attention, time and stamina to follow that organic logic – and to kill some ideas before they compete, and recognize what will not die – is always in progress.

I thought about making Sunday my day for writing, but routine is never food for my muse. I thought about writing before I walk each day, but again with the routine. Less prioritizing and more listening, less dictating and more responding, less thinking and more writing. That’s my plan for recovery.

What are you worth?

Most people begin by looking around to see what others charge for the same service and set their own rates at the low end, or even under, thinking that clients will be attracted by the deal.

Creativity

Creativity (Photo credit: Comicbase)even under, because they think clients will be attracted to a deal

Consider: Do you want the clients who will be attracted to your playing small?

What if you looked inside rather than outside and did some research. How long does it take you – inclusively – to do what you do the best you can do. The prep, the cleanup, the fathing about. You know you do it, don’t squirm in your seat. It’s part of the creative process.

My first editing job was for my Ph.D advisor (whom I may have disappointed by leaving before I wrote the dissertation – sorry about that. It was a good choice though.) He hired me to edit his book.  Ever a teacher, he delivered my first freelancing lesson: write down and charge for the time you pace, the time for making tea and the time for sharpening your pencils (we used those back then).

It’s all a part of  the process and you must respect and take care of your awesomeness if you expect it to be there for you. It’s not a perpetual motion device, it’s a part of a human psyche made of longing, observation and study and it can wear out. Take care of it. So count it all and come up with something you can live with. How many of those packages do you have to sell and complete to eat this year? How about to go to the south of France? Figure it out, do the math, both internally and externally. Here’s my A to this Q, listed on most of my rate sheets. I think you’ll know what I mean:

Q: Why don’t you have hourly rates? I don’t work by the hour because a lot of the awesome I give you happens when you’re not looking. I’m walking Oso (the Samoyed– he’s our big, white fur ball of a dog) or in the bathtub or chopping tomatoes and the three things I’ve been turning over about that lovely thing you suggested all collide in an avalanche of sparklers, angel

Deutsch: Samojedenrüde Teddy

Deutsch: Samojedenrüde Teddy (Photo credit: Wikipedia)

voices and gushing waterfalls and I simply must stop and draw a shape on the chalkboard that encompasses it all and will later translate into words. That is what you really pay me for, not the words. It looks deceptively the other way around, doesn’t it? But think: you’ve paid other people for words, haven’t you? Yeah, that’s not what you’re paying me for.

Nuff said? Get really aware of what you put into your craft, put a number on it, see how the number compares to the other numbers in your life, roll one out and test it. Give it 3 months, you can always revise. Life is an experiment and you are the scientist of your mind. Wait, this isn’t my yoga blog. Here’s the bottom line:  do some math, create a structure and start owning your worth.

Why you want to build a Google+ profile

I know, I know. Just three years ago, a colleague lost it when I suggested we use a Google tool for a business project. He was

(Don't fear) The LEGO Reaper

(Don’t fear) The LEGO Reaper (Photo credit: ….Tim  Isn’t he just too cute???

sure they were gathering our information for nefarious and fascist purposes and wanted to be “off grid” as much as possible. He was half right. They are, of course, aggregating our information, probably even more than we imagine. But this is also how they generate targeted results. There are many ways to see a ghost behind their machine, but success has a way of vetting practices. By and large, I think they remain as true to their motto “Don’t be evil” as a massive corporation has a chance of being.

Other people don’t want to build a G+ profile because they’re already on and/or in love with another social media site like Facebook, Twitter or LinkedIn. While I agree that these are all fabulous ways to stay connected to your tribe, there are features of G+ that have grown on me, such as the Circles, and others that are becoming downright necessary if you want to be found.

Okay, maybe this last fact – that a G+ profile is becoming a necessity – is a sign of Google’s dominance and impending homogenization, but I don’t think so (the homogenization or the nefariousness; dominance is clear). We’ve make Google the go-to search engine, and all they’re doing is giving us a place for social media that they can actually work into their algorithms. Since they don’t own the other sites, they don’t have access to the background data those sites generate. For authors to have a social media presence that Google can work into their algorithms, they built a social media site into their “empire.” Definitely takes advantage of their position, but diabolical? Hardly. It’s a win-win.

With the new requirements for author authentication and the new author authority rankings, having a Google+ profile gives you place inside Google to anchor your work and claim ownership. For everyone worried about ownership and copyright issues, this should actually be welcome.

When you build your profile, be sure to scroll down to “Contributor to” and enter your author page for every website where your content appears. We’ll talk later about other linked relationships you’ll want to create to cement your authentication and authority, but this is a good start. I’d love to connect with you there, so circle me in and let me know what you’re up to!

 

What are quality links?

Megadyptes antipodes Deutsch: Ein Gelbaugenpin...

Megadyptes antipodes Deutsch: Ein Gelbaugenpinguin (Megadyptes antipodes) in der Curio Bay, Neuseeland. English: A Yellow-eyed Penguin (Megadyptes antipodes) in the Curio Bay, New Zealand. Français : Un manchot antipode (Megadyptes antipodes) à Curio Bay, dans les Catlins, en Nouvelle-Zélande. (Photo credit: Wikipedia)

The buzz lately has been about the Panda and Penguin updates, changing the way Google ranks sites. I love that the engineers who created these algorithms are named for darling animals; it makes it sound so friendly. And really, there’s no reason to view these updates as anything but friendly if you’re posting densely informative, inspiring, connected writing. One of the ways that blogs can be densely informative without being tediously long is through high quality links.

High quality means two things: the links lead to great information shared by a real authority and they’re shared in the flow of your writing.

One way to do this is to connect your general theme to something very specific and relevant to your reader. Recently while creating content for a chiropractor and nutritional counselor, I followed up a post on her nutritional philosophy with one on locally sourced produce. This allowed us to link to a number of local Farmers Markets and locavore blogs and to host a give away contest of a great, relevant cookbook.  Those links are the basis of creating relationships locally, which is what matters for service providers.

I hope this gives you ideas for how to create relevant, informational, inspiring and rich links for your blog! Tell me how you link in your blog below, especially if this post gave you an idea!