“If the writing is honest it cannot be separated from the man who wrote it.” ~Tennessee Williams
Writing, blogging in particular, is about creating relationships. Readers don’t read to find out about writers. Readers read to find out about themselves. Sure, the one happens in the course of the other, and who isn’t up for a little prurient curiosity?
But if someone reads past the first sentence, it’s because that sentence resonated with something already embedded or jangling in their heart.
Information and inspiration are routes to relationship. We’ve all known some smarty-pants who tries to create connection through proffering trivia, or a wanna-be guru who waxes pseudo-wise to reach down to their audience as if that were a real relationship. Without actually revealing something about yourself, all the information and inspiration in the world do not relationships make.
Without actually revealing something about your story, however mundane the revelation, barrages of informative factoids or inspirational quotes will never create the dialogue that good writing establishes – either within or between people. Your tribe doesn’t come to your blog for encyclopedic knowledge. We have Wikipedia for that, and folks don’t generally follow writers there or come back to a certain page to see what’s new. People subscribe, come back, email you, comment or give a tinker’s dam because you touched them.
So whether you’re writing your own blog or have hired someone to weave the words for you, stone up and share something about yourself. You don’t have to. But then, people don’t have to care about your work.
- If the writing is honest it cannot be separated from the man who wrote it. Tennessee Williams (preacherswifeintheknow.wordpress.com)
- A Man And His Words (theconservativehillbilly.wordpress.com)