What are quality links?

Megadyptes antipodes Deutsch: Ein Gelbaugenpin...

Megadyptes antipodes Deutsch: Ein Gelbaugenpinguin (Megadyptes antipodes) in der Curio Bay, Neuseeland. English: A Yellow-eyed Penguin (Megadyptes antipodes) in the Curio Bay, New Zealand. Français : Un manchot antipode (Megadyptes antipodes) à Curio Bay, dans les Catlins, en Nouvelle-Zélande. (Photo credit: Wikipedia)

The buzz lately has been about the Panda and Penguin updates, changing the way Google ranks sites. I love that the engineers who created these algorithms are named for darling animals; it makes it sound so friendly. And really, there’s no reason to view these updates as anything but friendly if you’re posting densely informative, inspiring, connected writing. One of the ways that blogs can be densely informative without being tediously long is through high quality links.

High quality means two things: the links lead to great information shared by a real authority and they’re shared in the flow of your writing.

One way to do this is to connect your general theme to something very specific and relevant to your reader. Recently while creating content for a chiropractor and nutritional counselor, I followed up a post on her nutritional philosophy with one on locally sourced produce. This allowed us to link to a number of local Farmers Markets and locavore blogs and to host a give away contest of a great, relevant cookbook.  Those links are the basis of creating relationships locally, which is what matters for service providers.

I hope this gives you ideas for how to create relevant, informational, inspiring and rich links for your blog! Tell me how you link in your blog below, especially if this post gave you an idea!